In a groundbreaking announcement that’s bound to shake the sports scene, Gray Media, in collaboration with NOLA Gold, has unveiled an exhilarating media rights agreement that will thrust Major League Rugby’s passion and intensity into the homes of over 4.1 million viewers across three states. Broadcasting through the Gulf Coast Sports & Entertainment Network, headquartered at Gray Media’s own WVUE (FOX 8 Local First) in New Orleans, this partnership signifies a remarkable evolution in American sports broadcasting.
NOLA Gold, a trailblazer in the realm of Major League Rugby – the first of its kind in the United States – has solidified its place in the hearts of fans. Nestled in Jefferson Parish, they call the illustrious “Shrine on Airline” their home. After a historic entry into the playoffs in 2024, the team is buzzing with anticipation for an electrifying 2025 season. The Gulf Coast Sports & Entertainment Network promises to air all 16 of the Gold’s compelling home and away fixtures, commencing with an adrenaline-pumping opener against Anthem Rugby Carolina on February 15th at 6 p.m.
“It’s a monumental leap for NOLA Gold Rugby and Major League Rugby at large,” proclaimed Thierry Daupin, the Chairman of NOLA Gold Rugby, a mixture of pride and excitement evident in his voice. “This partnership allows us to bring professional rugby right to the living rooms of millions across the Gulf Coast, enhancing accessibility like never before. This surge in visibility not only broadens our enthusiastic fanbase but also elevates rugby alongside titans of American sport, including the NBA. We’re on a mission to inspire a vibrant new generation of fans and players through our thrilling game.”
Mikel Schaefer, the Vice President and General Manager of WVUE-TV, echoed this sentiment with zeal, stating, “We’re absolutely thrilled to showcase the NOLA Gold on the Gulf Coast Sports & Entertainment Network. As a founding pillar of professional Rugby in the U.S., it’s an exceptional opportunity to elevate this exhilarating and rapidly burgeoning sport in America for our Gulf Coast audience.”
The Gulf Coast Sports & Entertainment Network is poised to make waves, bringing free over-the-air broadcasts to 14 markets, including prominent Gray Media stations throughout Louisiana—from Baton Rouge to Shreveport, and beyond. Broadcasting in Mississippi and Alabama as well, the network extends its reach through additional platforms like COX, Fubo, and Mediacom, ensuring that fans won’t miss a moment of the action.
As the stage is set for what promises to be a thrilling season, the excitement reverberates across the Gulf Coast. With rugby leaping into the limelight, the NOLA Gold is ready to captivate both seasoned aficionados and newfound enthusiasts alike.
