In a groundbreaking convergence of sport and technology, Major League Soccer (MLS) has joined forces with the Major League Soccer Players Association (MLSPA) and the innovative digital platform Sweet. Together, they have lifted the curtain on a novel initiative dubbed MLS QUEST—a vibrant and immersive avenue for fans to engage with their favorite teams and players like never before.
This partnership is not merely a transaction; it signifies a leap into a gamified realm where devotion meets innovation. By enabling fans to curate their cherished MLS moments, MLS QUEST is poised to redefine the fan experience. But what does this entail? At its core, MLS QUEST transforms the mundane act of collecting into an exhilarating adventure.
Imagine navigating through official MLS QUEST Pick Up Zones—strategic locales where fans can hunt for exclusive collectibles known as “Key Play of the Game Medallions.” Picture yourself accomplishing various missions while unveiling exciting rewards and unique experiences tailored just for you. This initiative marks the first time MLS memorabilia will embrace video format, captivating enthusiasts in a manner previously unseen.
Chris Schlosser, MLS’s Senior Vice President of Emerging Ventures, expressed the organization’s enthusiasm: “At MLS, we continuously strive to grow our fan base and elevate the fan experience. With MLS QUEST and our partnership with Sweet, we’re excited to offer a unique collectible challenge that embodies our commitment to cutting-edge digital innovation.” These words resonate deeply, echoing the league’s commitment to integrating technology in ways that enhance engagement.
And the best part? Fans can dive into this adventure at no cost! Accessing the MLS QUEST Pick Up Zones, both online and physically scattered across North America, is a gateway to a vibrant community of soccer aficionados. The experience fosters connections, encouraging fans to meet fellow supporters, engage socially, and face off in friendly competitions for a chance to unlock coveted MLS experiences.
Tom Mizzone, the CEO of Sweet, further elaborated: “MLS QUEST introduces the next era of sports memorabilia by unlocking next-level rewards from their favorite teams and players when fans collect league and team-branded medallions that ‘come alive’ to feature key plays.” His vision encapsulates the essence of this quest—not just passive collection but a dynamic journey that challenges fans’ knowledge, sparks camaraderie, and rewards participation.
As MLS boldly strides into this uncharted territory, blending the palpable passion for soccer with innovative blockchain-supported technology for authenticity, it indeed unlocks a multitude of experiences that await eager fans. Welcome to MLS QUEST—a new chapter beckoning supporters to join the adventure in a quest that intertwines love for the game with the thrill of discovery. Are you ready to embark on this journey?
