The Imminent CES 2025: A Tapestry of Technology and AI
As the curtain lifts for CES 2025, the air is thick with anticipation surrounding the palpable integration of artificial intelligence within the realms of consumer electronics. This year, industry leaders are primed to unveil how AI is not merely a buzzword but a transformative force driving the enhancement of products and services. Yet, one question looms large: what fuels this AI engine? The answer, it seems, lies in the quality of data.
“Perhaps one of the most overlooked elements in this discourse is the caliber of data that feeds into AI systems,” mused Gillian MacPherson, Vice President of Product at Publicis Groupe’s Epsilon, during an insightful exchange with Beet.TV contributor Rob Williams. It’s a simple yet profound truth she articulates: if high-quality data isn’t on board, the voyage to success becomes significantly tougher.
“Without good data at the outset, desirable outcomes elude us,” she emphasizes. The narrative is clear. For marketers to unearth the potential of AI in their strategies, a robust foundation of data—comprehensive, accurate, and rich in unique insights—is not just beneficial; it’s imperative. This essence of quality data ultimately serves as the lifeblood invigorating the performance of myriad AI models that are springing to life in marketing landscapes.
A Glimpse Through the Consumer Lens
Epsilon, as a venerated data company, tirelessly navigates the complex seas of consumer information to empower clients in crafting adept marketing decisions. MacPherson elucidates, “Entering CES, our lens is always that of the consumer.” This approach signifies a partnership with marketers, aiming to harmonize their messaging across owned, earned, and paid media channels. “An intimate understanding of consumer behavior, profound engagement, and learning through every interaction becomes vital,” she remarks.
A pivotal segment of any effective data-driven marketing strategy rests on sculpting a cohesive brand voice that resonates with consumers across diverse platforms and touchpoints.
“How do brands converse with consumers? Where do these dialogues happen? How frequently? And what resources are allocated for this communication?” MacPherson probes deeper, asserting, “Ultimately, the goal is to foster a consistent, individualized voice that cultivates an ongoing dialogue, transcending devices and channels across the continuum of time.”
“You’re watching ‘The Road to CES 2025: It Starts with Consumers,’ a Beet.TV Leadership Series, proudly presented by Epsilon.”
Stay tuned for more illuminating discussions from this series, as the landscape of technology and consumer engagement continues to evolve.
