In an exhilarating development within the realm of sports marketing, Dentsu’s venerable MKTG Sports + Entertainment has fortified its alliance with SportNXT, securing its stature as the Official Gold Partner for the upcoming SportNXT 2025. In a complementary stride, Dentsu Sports Analytics has been heralded as the Silver Partner for this much-anticipated event.
Scheduled to unfold majestically from March 12 to March 14, 2025, at the prestigious Centrepiece Melbourne, MKTG will perpetuate its pivotal role as the exclusive Sports Marketing and Sponsorship Servicing Partner. This summit promises to be a confluence of brilliance, bringing together luminaries from the sports world.
Expect an eclectic lineup of speakers that includes the trailblazing Cathy Engelbert, Commissioner of the Women’s National Basketball Association (WNBA); the astute Alan Gilpin, CEO of World Rugby; the insightful Rob Manfred, Commissioner of Major League Baseball (MLB); the dynamic Andrew Dillon, CEO of the AFL; alongside the esteemed Liz Ellis AO, Chair of Netball Australia.
Last year’s gathering was nothing short of a phenomenon, drawing nearly 1,000 delegates hailing from 20 distinct nations, with over half of them comprising the elite echelon—C-suite, board, and senior sports executives. This summit has become a vital platform for industry professionals to exchange insights and cultivate invaluable connections, with the collaboration of MKTG and Dentsu Sports Analytics integral to elevating the attendee experience to new heights.
“We have truly valued our partnership with SportNXT over the years and appreciate the opportunity that the team creates to bring together some of the brightest minds from around the globe to share and connect with one another,” remarked Matt Connell, Managing Director of MKTG APAC. “Our involvement underscores not only our commitment to innovation and excellence in sports marketing but also our dedication to driving thought leadership in the industry and connecting people. Together with the dentsu Sports Analytics team, we look forward to supporting impactful moments that will surely contribute to the growth of the sports industry and foster unparalleled experiences and relationships. We hope to welcome you all at Centrepiece next March.”
Hamish Anderson, the CEO of SportNXT, echoed this enthusiasm: “We’re excited to welcome MKTG back this year as our Official Gold Partner for SportNXT 2025. Their continued commitment reflects the value and impact our summit has within the sports industry. Additionally, we received remarkably positive feedback from the complementary data and analytics dentsu Sports Analytics provided last year, and we eagerly anticipate the innovations they will introduce this year to enhance our attendees’ experience.”
In this ever-evolving sports landscape, such partnerships not only signify growth but also illuminate the path forward—inviting all stakeholders to dive into a world where ideas flourish and opportunities abound.
